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Hafiz Babar Ikram is a seasoned professional with extensive experience in sales and engineering across the lighting and electrical sectors. Since September 2018, Hafiz serves as the Regional Sales Manager at LEDVANCE, focusing on project identification and relationship building with clients, consultants, and contractors to enhance market share. Prior experience includes roles as a Senior Lighting Sales & Design Engineer at The IBL Group, where Hafiz managed contractor engagements for lighting opportunities, and as a Sales Engineer at Jaffer Brothers, responsible for selling electrical items and preparing client presentations. Hafiz's educational background includes a Bachelor of Engineering in Electrical Engineering Technologies from NED University and an MBA in Marketing from Iqra University, complemented by internships focused on installations in the energy sector.