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Ariel Wengroff is a seasoned communications professional currently serving as the Vice President of Communications at Ledger since September 2021, overseeing various departments including Product Marketing and PR to educate and enhance the Web3 ecosystem. Additionally, Ariel is the Editor In Chief at Culture's Last Stand and the founder of LionTree LLC, where a role as Senior Advisor is also held. Previously, Ariel co-founded arfa, Inc. as Chief Content Officer, emphasizing consumer involvement in personal care product development. Ariel's extensive experience includes key positions at VICE Media, such as Publisher and Executive Producer of "WOMAN with Gloria Steinem" on VICELAND, and roles in political communications for the Vermont Democratic Party and the Executive Office of the Governor. Ariel holds a degree from the University of Vermont.