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Cristina Planas is an experienced marketing professional with a strong background in product marketing and management within the paper industry. Currently serving as a Product Marketing Manager at Lecta since March 2019, Cristina focuses on portfolio optimization and global product launches, along with sales and competition analysis. Prior to this role, Cristina worked as the Marketing Manager for both the Specialty Paper and Self-Adhesive Divisions at Lecta, where responsibilities included annual budget management and promotional activities across various channels. Cristina's early career included a tenure as an Account Coordinator, providing export assistance and commercial support. Cristina holds a Master's degree in Marketing Management from UPF Barcelona School of Management and a degree in Sociology from Universitat Autònoma de Barcelona.