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Peter Hedström has a wealth of work experience. Peter began their career in 2003 as a Consultant at Starlit Consulting, where they worked on contracts for Hyresgästföringenen in Stockholm, Philips Medicinska System and 111VOX. In 2005, they joined 111VOX AB as an Ecomm & Concept Manager, where they planned and built a fashion retail concept, and managed both the web shop and physical store. In 2011, they moved to Digitas Nordics as a Head of Digital Activation, where they were responsible for developing the digital offering in Stockholm and managing a team of strategists and specialists within SEM/SEO, Social Media, Content and Web Analytics. Peter also served as a SEM Specialist, managing Google Adwords accounts for major travel and retail clients. In 2013, Peter founded Rusty Remakes, where they designed and sold unique lamps for eclectic interiors. In 2016, they began working as a Freelance/Digital Strategy & Digital Marketing Consultant, helping large companies with the marketing side of their digital transformation, and small- and medium sized companies to improve their overall digital presence. Finally, in 2018, Peter became the Chief Marketing Officer at Learnster, where they are responsible for brand management, PR & marketing communication, digital channels activation and physical events.

Peter Hedström obtained a Degree in Master of Science in Business Administration and Economics Marketing from Stockholm University between 1999 and 2003, with a focus on brand building, project leadership, statistics, CRM, relationship marketing, law and rethoric. In 1999, Peter also completed a Proficiency English Examination Course at the University of Cambridge in English and English literature. In March 2022, Peter obtained two additional certifications from LinkedIn, namely Foundations of Learning Management Systems (LMS) and The Digital Transformation of Learning.