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As President and CEO, Garrick is responsible for all Leanplum’s operations and personnel globally and reports to Leanplum’s board of directors. Having served as CEO of both IRI and A.C. Nielsen earlier in his career, Garrick has extensive expertise and experience in consumer behavior, advertising effectiveness and media, enterprise data, and analytics. Over the past 20 years, he has been CEO of a number of venture-backed growth companies in Silicon Valley in media, e-commerce, data/analytics, software/SaaS, and mobile. These include Flycast Communications (IPO 1999), Placeware, Inc. (acquired by Microsoft), Wine.com, and Tapjoy.