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Lara Kohl is an experienced marketing professional currently serving as the Marketing Program Manager for the DACH region at Showpad since November 2020, where responsibilities include regionalizing global marketing campaigns, planning and executing multi-channel marketing programs, and managing budget tracking for marketing investments. Prior roles include Marketing Specialist at Germinio GmbH, focusing on website management and SEO, and Growth Marketing roles at ProGlove, where Lara developed marketing activities for lead generation and co-marketing programs. Earlier experience includes positions at SAP and as a Research Assistant at the University of Konstanz. Lara holds a Master of Science in Marketing Management from Hochschule München University of Applied Sciences and a Bachelor of Science in Economic Sciences from the University of Konstanz.