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Daniel Mirny is an Assistant Professor of Marketing at IESE Business School since July 2023 and has served as the Chief Executive Officer of Lean On Me, a nonprofit organization focused on providing peer-to-peer text lines for confidential non-crisis support, since November 2015. Daniel Mirny holds a Doctor of Philosophy (PhD) in Consumer Behavior from UCLA Anderson School of Management, earned between 2018 and 2023, and a Bachelor’s Degree in Brain and Cognitive Science from the Massachusetts Institute of Technology, completed in 2018.