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Matt Jeter has worked in the digital marketing field since 1998. Matt began their career as a Graphic Designer at Mercury Multimedia in 1998. In 2001, they became the Principal at Tower29 Marketing Group. In 2010, they took on the role of Senior Internet Strategist at SteadyRain. From 2012 to 2014, they were the Director of Digital Engagement at GRA | MATR. During this time, they also served as Co Founder of Lean Media - Addressable Online Display Advertising. In 2014, they took on the role of Digital Marketing Specialist at Click With Me Now, Inc. (Recursive Labs).

Matt Jeter attended Missouri State University from 1992 to 1998, graduating with a Bachelor of Fine Arts (BFA) in Graphic Design. Matt also received a Bachelor of Fine Arts (B.F.A.) in Graphic Design from the same university.