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Alex Rocha has a diverse work experience in the sales field. Alex started their career at CDW in 2004 as a Corporate Account Manager, where they built long-term relationships with clients and assisted them in achieving their IT goals. Alex then became a Sales Operations Supervisor, focusing on improving operational efficiencies and providing support to account managers and customers. In 2019, they joined LEAF Commercial Capital, Inc. as an Account Executive, and later moved up to the position of Sales Director, Strategic Programs.

Alex Rocha obtained a Bachelor's degree in Marketing from the University of Scranton. Additionally, they hold certifications in APC Sales Expert from APC by Schneider Electric, CSE Cisco Sales Expert from Cisco, EMC Velocity Sales Accreditation from Dell EMC, Microsoft Sales Expert from Microsoft, and Symantec Sales Certification from Symantec.