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Eric Mu is an accomplished entrepreneur and marketing professional with extensive experience in performance marketing and business development. As a co-founder of Leadsify and the founder of Digital Dash, Eric focuses on delivering data-driven marketing solutions for diverse clients, including e-commerce businesses and local companies. Previous roles include Partnership/Business Development Manager at BingX, Project Manager at SellWave, and Management Consultant at HandelsConsulting, where Eric led management projects and conducted market research. Additionally, Eric has held positions in media buying, online merchandising, and social media management, complemented by a solid educational background in business administration and marketing from Lund University and Berghs School of Communication.