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Taisa Botelho is a seasoned marketing professional with extensive experience in various leadership roles within the industry. As the founder of Leadrs since March 2019, Taisa has evolved the agency from a focus on Inbound Marketing to a comprehensive marketing approach encompassing social media, public relations, paid traffic, and strategic immersion. Currently serving as the Head of Inbound Marketing at KOMUH, Taisa has successfully structured the department and managed high-profile clients, including Unimed BH and Sebrae. Additionally, Taisa co-founded Ways Education, Brazil's first extracurricular education platform, and has contributed academic expertise as a professor in Digital Marketing at PUC Minas. Taisa's previous roles include Customer Success Manager at RD Station and various positions in media analysis and marketing across several companies, complemented by an MBA in Communication and Digital Marketing from FGV and a degree in Advertising from PUC Minas.