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Abbie Baisden has held a variety of roles in the marketing and communications sectors over the past decade. In 2010, they began their career as a Summer Intern for Client Services at WORK. Following this, they were an Assistant Director at Explore Learning in 2011, a Marketing Assistant at Milkround in 2012, a Content Executive and Content Editor for News UK in 2013, a Global Content Manager at Maxus in 2015, an International Digital Manager at The Body Shop in 2017, an International Web Manager at Eaglemoss Publishing Group in 2018, and a Customer Success Manager, Senior Customer Success Manager, and Customer Success Team Lead - UK at Leadoo Marketing Technologies since 2020.

Abbie Baisden earned a Bachelor of Arts (BA) in Communication and Media Studies from Bournemouth University between 2008 and 2011.