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Sarah Dyer has a wealth of professional experience in the marketing industry. Sarah began their career in 2004 as a Marketing & Events Assistant at MoneyGram International. Sarah then moved to Equanet as a Marketing Executive in 2005, followed by a Marketing Consultant role at Direct Line in 2007. That same year, they took on a role as a Marketing Executive at Eurodata Systems. In 2008, they became a Marketing Manager, North America and UK/Northern Europe at Emailvision. In 2011, they were a Marketing Manager at Emarsys and in 2012 they began at Collinson as a Marketing Manager before taking on roles as Senior Marketing Manager, Head of Digital Marketing, B2B, and Senior Digital Marketing Manager. In 2020, they became the Head of Marketing at SalesMethods Ltd and in 2021 they joined Playable (formerly Leadfamly) as VP Marketing, Global Head of Go-to-Market, and Regional Head of Marketing, Europe. In 2022, Sarah became a Member of The Demand Generation Movement.

Sarah Dyer completed their BSc in Marketing with a 2.1 from Aston University between 2000 and 2004.