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Will Haraway is a Co-Founder and Chief Content Officer at Lead Coverage, executing lead generation for companies in the supply chain space. Will is also the Founder of Backbeat Marketing, specializing in corporate reputation management and branding strategy for various clients. Additionally, Will has experience as a Co-Host at Supply Chain Now Radio, overseeing global analyst relations and public relations at Aptean, and directing North American media relations at Manhattan Associates. Will also has a background in marketing and public relations for various companies in industries such as sports, concrete, and technology. Will holds a Bachelor of Arts degree in Broadcast Journalism, Public Relations, Marketing, and Management Information Systems from the University of Mississippi.