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Lucie Bonadies is a seasoned professional specializing in customer relationship management and loyalty strategies within the e-commerce and retail sectors. With current experience as Responsable fidélisation at Le Slip Français since September 2020, Lucie oversees the acquisition, retention, and loyalty strategies, managing approximately 150 marketing campaigns annually while optimizing customer engagement through A/B testing and performance tracking. Previous roles include Responsable CRM at Un Jour Ailleurs, Manager CRM at Carrefour, and Chef de projet Marketing Relationnel and Fidélisation at BforBank, where Lucie developed and executed comprehensive CRM strategies and automated customer lifecycle campaigns. Earlier experience at SEPHORA, MARIONNAUD, and LCL involved direct marketing and media communication projects. Lucie holds a Master 2 in Management from ESC Clermont Business School, along with additional degrees in Communication and Applied Foreign Languages.