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Waleed M. Abbass is an experienced Digital Art Director with over a decade of expertise in managing creative designs across various digital platforms at B.TECH since November 2010. Responsibilities include overseeing user experience for e-commerce websites, applications, and social media, coupled with a strong focus on design trends and usability best practices. Additionally, Waleed serves as a freelance Graphic Designer for L'azurde, localizing and designing communication materials for the Middle Eastern market, and acts as Designer and Art Director at 302Labs Coworking Space, where responsibilities encompass branding and rebranding strategies. Previous roles also include Graphic Design Instructor at YAT Learning Centers and Web/Graphic Designer at ArabiCollege, alongside experience as a Desktop Publisher at SoftLocalize. Waleed holds multiple certificates in Graphics Design and Animation from Reedley College and a Bachelor’s degree in Mathematics Teacher Education from Suez Canal University.