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Artem Avdeev has a diverse work experience spanning over different industries and roles. Artem recently worked as a Brand Director at L'azurde. Prior to that, they served as the Director of Ecommerce at Ajlan & Bros, where they enhanced the B2C network, developed a B2B platform, and evaluated new digital investment opportunities. Artem also has experience as a Brand Director at Fawaz Alhokair Group Fashion Retail, where they managed a portfolio of over 150 stores in KSA and 20 across MENA and CIS. Earlier in their career, Artem worked as a Project Manager at Norbert Dentressangle KSA, where they managed various projects and implemented strict controls to prevent stock loss. Artem also held positions at Norbert Dentressangle UK/Transaid, where they worked as a Project Coordinator and Interim Outbase Manager, and at UPS Supply Chain Solutions as an Intern.

Artem Avdeev began their education at Brillantmont International School, where they completed their High School/Secondary Diplomas and Certificates from 2002 to 2007. Afterward, they attended Durham University from 2007 to 2010, earning a Bachelor of Business Administration (BBA) degree in Business Administration and Management, as well as a Bachelor of Arts (BA) Hons degree in Business Studies.

In 2023, Artem enrolled at the GIA (Gemological Institute of America), where they obtained certification in the field of Jewelry and Gemology. Artem completed the Applied Jewelry Professional program and also acquired additional certifications, including Diamond Essentials and Jewelry Essentials. These certifications were obtained from GIA in July 2023.