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Dawn Norris serves as the VP of Communications at Lax.com since March 2015, where significant growth has established the company as a leading e-commerce site and content provider in lacrosse. Previous roles include Director of Communications at Lax.com, where responsibilities encompassed developing and managing e-mail marketing campaigns, collaborating with senior management on strategic initiatives, and optimizing digital marketing efforts, resulting in substantial increases in customer engagement and website traffic. Prior experience includes positions as Marketing and Digital Media Strategist at Attendee Interactive and Marketing Manager at Choice Hotels International, along with earlier roles in sales and marketing at Sparks Personnel Services and Holiday Inn Conference Center. Dawn holds a BS in Fashion Merchandising/Marketing from the University of Maryland.