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Bindy Griffin (Egden)

Senior Director of Growth & Brand Marketing at LawVu

Bindy Griffin (Egden) has a diverse work experience spanning over a decade. Bindy started their career as a solicitor at Chapman Tripp in 2013 and then moved on to work as a solicitor at Argyle Welsh Finnigan in 2014. In 2015, they worked as a Media and Events Coordinator at NZSki Ltd. From 2016 to 2018, they held the role of Marketing & Communications Manager at both Mahu Whenua Ridgeline Homestead & Eco Sanctuary and MajorDomo Limited.

In 2018, Bindy joined The Aspen Institute New Zealand as a Marketing & Communications professional, responsible for facilitating discussions among various individuals and organizations. In 2020, they transitioned to JRNY | AI, where they held multiple roles including Marketing Manager, Head of Marketing, and Product Manager. Their role as Head of Growth & Partnerships involved improving customer journey and increasing sales efficiency for insurance providers.

Currently, Bindy is working at LawVu, where they have held various positions since their start in 2020. Bindy started as a Product Marketing Lead in November 2020 and then became the Director of Marketing in February 2021. In January 2022, they were promoted to the Senior Director of Growth & Brand Marketing.

Bindy Griffin (Egden) has a varied education history. From 2007 to 2011, they attended the University of Canterbury, where they obtained a Bachelor of Laws (LLB) in Law and a Bachelor of Commerce (BCom) in Economics. In 2017 and 2018, they attended Otago Polytechnic, where they completed a Graduate Diploma of Sustainable Practice. Additionally, in 2015, Bindy gained a National Certificate in Tourism from Skills Active. Bindy also holds certifications including the AdWords Display Certification from Google AdWords Certified and the HubSpot Inbound Certified from HubSpot Academy. While their affiliation with the University of Adelaide is mentioned, no specific degree or field of study is provided.

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