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James Germain is a seasoned professional in the beverage industry with extensive experience in sales, management, and marketing. Currently serving as Senior Regional Sales Manager at Laws Whiskey House since September 2022, James oversees sales for Colorado, California, and Nebraska, following a role as State Sales Manager for Colorado. Prior experience includes managing the Bond & Royal Portfolio at Sazerac Company, where James excelled in sales and education for premium brands, and served as a Sales Brand Ambassador for Buffalo Trace Bourbon. James also held the position of Beverage Director at Bitterroot BBQ, where responsibilities included curating a whiskey bar and maintaining distributor relationships. Additional roles span bartending, talent buying, and contributing writing for local media, complemented by an English degree from the University of Colorado Colorado Springs.