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Najib Yaacoub serves as the Chief Operations Officer and Group Director of Operations at Lavoya Restaurants Group since February 2022. Previously, Najib held significant roles including Director of Operations and Regional Brand Manager ME at Sunset Hospitality Group from May 2018 to May 2022, and Franchise and Operations Manager at Jumeirah Restaurant Group from November 2015 to June 2018. Najib's earlier career includes positions such as District Manager for Starbucks at M. H. Alshaya Co. from 2009 to October 2015 and General Manager at Al-Safat Dhiafa Company in 2008-2009. Najib began in the hospitality sector as Restaurant Manager for Touristic Enterprises Company (Kuwait Towers) from June 2005 to September 2008. Najib holds a Bachelor of Business Administration in Hospitality Administration/Management from the American University of Science and Technology.