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Karim Mishriki is an accomplished professional with extensive experience in sales effectiveness, analytics, and marketing technology within the financial services sector. Currently serving as Associate Vice President at Laurentian Bank Financial Group since April 2021, Karim has led initiatives in personal banking, customer outcomes, and digital transformation for over 400 employees. Prior roles include supporting digital analytics and sales strategies at Aviso Wealth and leading digital delivery and sales performance initiatives at TD, where contributions encompassed the development of strategic digital products, customer engagement, and team leadership. Karim holds an MBA from Queen's University and a Bachelor of Arts in International Economics & Finance from Toronto Metropolitan University.