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Annukka Jussila is a Senior Lecturer in Business Studies at Laurea University of Applied Sciences since August 2015, focusing on virtual teaching and learning, service design, co-creation, future foresight, and business development within the RDI unit. Annukka serves as a DeepLead Coach at Laurea UAS since 2020. Prior roles include working as an Account Manager at Rimark Oy/VMP Group (2010-2015), where responsibilities included sales and management consulting in HR issues. Annukka also held a position as an HR Consultant at Eilakaisla Oy (1999-2010), managing outplacement projects and developing recruitment processes. Earlier experience includes roles at Nokia as a Logistic Coordinator and at Olivetti as a Sales Assistant. Annukka Jussila holds a Master's degree in Economics from the University of Oulu and a professional qualification in teaching from JAMK University of Applied Sciences, with additional studies at Copenhagen Business School.