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Hareana Ferreira started their work experience in 2014 at Accor, where they held roles as a Marketing Relationship B2B and Resa Vision. Hareana then joined Pullman Hotels & Resorts in 2016 as a Regional Marketing Analyst. In 2017, they worked at Hotel Regina Madrid as part of their Front Desk team. In 2019, they joined Accor again as a Brand Marketing Trainee. From 2021 to present, they have been working at Launchmetrics, starting as a Digital Marketing Intern and progressing to roles such as Emailing & Nurturing Coordinator, Growth Marketing Coordinator, and finally as a Growth Marketing Executive.

Hareana Ferreira's education history begins in 2009 when they enrolled at Universidade Anhembi Morumbi to pursue a Bachelor's Degree in Advertising. Hareana completed their degree in 2014. In 2011 and 2012, Hareana was a Laureate Student at Universidad Europea, focusing on Communication and Media Studies.

After that, in 2014, they joined Universidade Paulista to pursue another Bachelor's Degree, this time in Tourism. Hareana completed this degree in 2016. In 2019, Hareana furthered their education by enrolling at ESIC Business & Marketing School, where they pursued a Master's Degree in Digital Marketing. Hareana completed this program in 2021.

In terms of additional certifications, Hareana obtained the HubSpot Marketing Software certification from HubSpot in April 2023. Prior to that, in January 2021, they obtained the Inbound Marketing certification also from HubSpot. In November 2020, they earned the Blogs Corporativos certification from Rock Content.