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Carlos Ortega has extensive experience in sales and business development, holding various titles such as Chief Sales Officer, SVP Business Development, and Vice President Sales at Launchmetrics. Prior to that, Carlos was the Managing Director International Business at Siemens Healthcare. Carlos graduated from Universidad Complutense de Madrid with a degree in Business Administration. Carlos specializes in utilizing Augure's proprietary software to help brands bridge the gap between traditional PR and Influencer Marketing, increasing brand awareness and building trust.