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Michael Friedman is a skilled Digital Analytics Engineer at Latitude Financial Services, specializing in analytics implementation and automated testing using Tealium and Puppeteer, alongside web development with React JS and Node. With a strong background in web analytics leadership at Telstra Digital, Michael has extensive experience in developing analytics across numerous websites and linking web data for customer insights. Previous roles include data analysis and optimization at Open Universities Australia, where Michael enhanced call-centre efficiency and spearheaded successful A/B testing initiatives. With foundational experience in data analysis from positions at iSelect and Webjet, and a solid educational background in Computer Science and Business Analytics, Michael demonstrates a robust expertise in digital analytics and data engineering.