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Ishita Gupta is an experienced product manager and marketing professional currently working at Flybuys since September 2022. Previously, Ishita held multiple roles at Latitude Financial Services from August 2017, including Senior Digital Optimisation Specialist and Senior Marketing Automation Specialist, where collaboration with data teams facilitated the development of customer-targeted campaigns and propensity models. Prior roles include Campaign Developer at Latitude Financial Services, Front End Developer at Big Red Communications Group, and Web Developer at Web Design Market. Ishita began an academic career as an Assistant Professor in the Department of Computer Science and Engineering at Banasthali University from July 2010 to November 2014.