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Adam Salgado is a seasoned marketing executive with extensive experience in leading diverse marketing teams across various industries. Currently serving as Chief Marketing Officer at Heritage Grocers Group since October 2018, Adam oversees marketing functions across six states, enhancing accountability through process improvements. Prior experience at McDonald's spanned multiple leadership roles, including Vice President of Multicultural and Field Marketing, where responsibilities included managing substantial budgets and developing multicultural marketing strategies. Adam's career also includes significant contributions to menu innovation and regional marketing efforts. Adam is an Executive Member of the Latino Corporate Directors Association and holds a BBA in Marketing from the University of Notre Dame, an MBA in Management from the Fordham Gabelli School of Business, along with a Digital Media and Marketing Certificate from Duke University.