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Santiago Guardiola Fernandez is an experienced sales and marketing professional with a robust background in leading business development and go-to-market strategies across various technology companies. Notably, at Anker Innovations LTD, Santiago served as a Regional Sales Manager, focusing on distributor contracts and portfolio definition for retail customers in Colombia. Prior experience as Sales Manager for Xiaomi Technology included managing the company's ecosystem in Colombia's retail and wholesale channels, while also fostering negotiations with key stakeholders. Santiago also held senior sales management positions at TP-LINK Technologies, ION COMPUTERS, Dick Smith Electronics, Distribuidora Rayco SAS, and Axesat, showcasing a strong track record in sales management, strategy development, and market expansion. Santiago holds an MBA in Marketing and graduate diplomas in Business Marketing Management and Business Administration from prestigious institutions.