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Francesc Boix Illa is a seasoned strategist and project director with a focus on brand experiences and skateboarding accessibility. Currently serving as a Strategic Planner at Lateral Thinking since January 2022, Francesc also directs Skate Agora, a project dedicated to making skateboarding accessible worldwide. Francesc has previously worked as a Digital Marketing Manager at DOCTOR ENERGY®, developing marketing strategies for national expansion, and as a Sports Commentator & Analyst for Radiotelevisión Española during skateboarding's Olympic debut. As a co-founder of Skatenergía, Francesc promoted healthy habits among skaters globally. Additionally, Francesc built a substantial online presence as a content creator on YouTube, attracting over 500k subscribers. Francesc holds a degree in Marketing from Universitat Pompeu Fabra and is currently pursuing further education in strategic planning.