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Joe C. is a seasoned technology leader with extensive experience in engineering and development roles across various companies. As Chief Technology Officer and VP of Engineering at Latana since March 2022, Joe C. contributes to an AI-powered brand tracking tool that aids brands in enhancing marketing decisions through advanced consumer insights. Prior to this, Joe C. served as Director of Engineering and Technical Lead at Dalia Research and held engineering positions at Travis CI, tape.tv, Tribesports, Superunion, and Virtual Publishing House (VPH) Ltd. Joe C. holds a Bachelor of Science with Honors in Multimedia Technology from Leeds Beckett University, earned between 2002 and 2005.