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Jaione Santiago is an experienced professional in communication and marketing, currently serving as a Growth Digital Manager in a freelance capacity since 2006. Jaione is involved with B Lab Spain as a Multiplicador B, empowering companies to achieve B Corp certification. Recent roles include coordinating RFID technology and cashless payment implementation for LAST TOUR at major festivals, managing access at Mallorca Live Festival, and overseeing ticketing for Festival Flamenco On Fire 2023. Jaione has a background in customer experience project management and previously worked in music production and marketing. Educational qualifications include a Master's in Neuromarketing and Consumer Behavior, a Postgraduate degree in Growth Hacking, and diverse studies in communication and marketing.