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Peter Sidwell has a long and varied work experience. Peter began their career in 1996 as a National Sales Director for EDS (now HP Enterprise Services), where they were responsible for selling B2B services. In 1999, they became a Regional Sales Director at Xchange, Inc., where they transformed the lowest ranked region into the top revenue contributor in 2000 and 2001. In 2002, they joined SAS Institute as a National Accounts Manager, where they managed partner sales model for SAS' enterprise Campaign Management application. In 2004, they joined Click Tactics, Inc. as a Senior Account Executive, where they launched Western Regional sales efforts and designed and implemented a trigger-based marketing program. In 2006, they became Director of Sales at TrenStar, Inc. In 2008, they launched MarketVitesse, Ltd., where they established distribution centers and implemented WMS best practices. In 2014, they worked as a Personal Banker at Wells Fargo. In 2017, they became a Senior Account Executive at Panorama Consulting Solutions, where they were responsible for new B2B sales of ERP consulting services. In 2020, they launched Peakview Safety to sell and distribute medical grade hypochlorous acid (HOCl) and delivery solutions for killing air and surface-borne bacteria, mold, and viruses. Lastly, in 2022, they became an Account Executive at LaserCycle USA, where they were hired to expand LaserCycleUSA's IT Services business and created innovative solutions for customers.

Peter Sidwell obtained their MBA in Marketing from the University of Denver's Daniels College of Business and their BSBA in Economics from the same institution. Peter also holds a Google Adwords Certification obtained in August 2013.