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As the Vice President of Corporate Marketing, Bo's role is to oversee all hotel partnerships with Signature and Spin-Off events, develop and cultivate corporate product sponsor partnerships and manage and execute all sponsorships for the Wrangler National Finals Rodeo and NFR Experience. In addition, Bo oversees and manages all aspects of Cowboy Christmas, including the interactive areas, and develops partnership programs with current and new events including all programming on the Rodeo Live Stage and Rodeo Arena. Bo is also the General Manager for the Junior World Finals which takes place over ten days in the Wrangler Rodeo Arena. He works directly with Event Operations on the layout and programming for the Cowboy Corral and The ?Shoe within the Thomas & Mack Center and will also be point for booking the NFR National Anthem artists and Opening Acts.