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Antonio Aguirre is a seasoned marketing professional with extensive experience in paid media consulting, media buying, and digital marketing strategy. Currently serving as a Paid Media Consultant at QuenchCo and Mirum Agency, Aguirre excels in crafting tailored advertising strategies, executing campaigns, and optimizing performance metrics. Previous roles include Media Buyer at Las Olas Technologies, Conversion Rate Specialist at Wunderman Thompson México, and Advertising Manager at Envision Festival, demonstrating a strong background in KPI selection, client strategy alignment, and customer journey optimization. Aguirre holds a Master's Degree in Cognitive Psychology from the University of Buenos Aires and a Bachelor's Degree in Marketing from Tecnológico de Monterrey.