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Rich Hyde, who was named President of Prestige Financial (PFS) in October 2020, previously served as the Chief Operating Officer (COO) of PFS. As president, he oversees its business operations, leads strategy development, and builds and maintains a strong organizational culture.

Rich has more than 25 years of senior-level leadership experience, successfully managing financial companies in various financial industries. He builds strong teams through effective communication and has a deep understanding of PFS’ vision and opportunities for growth. Rich joined us in 2002 as Senior Vice President of Servicing, and in 2013, was promoted to COO. In addition to subprime auto, he has spent time in credit card, small-dollar, manufactured housing and mortgage finance, including holding senior-level roles at CitiFinancial Mortgage, Conseco Finance, and Associates Capital Bank. Rich graduated magna cum laude from Ashford University with a bachelor’s degree in Organizational Leadership.

Rich serves on the executive board of directors and the independent auto finance board for the American Financial Services Association. He was named “Director of the Year” by Conseco Finance and has been recognized by SubPrime Auto News as a recipient of their “Movers and Shakers” award.