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Ellen Choi is a cofounder and Chief Innovation Officer at Aiwyn, where responsibilities encompass revenue funnel strategy, board management, fundraising, and overall company strategy. Choi previously served as cofounder and COO and also as Chief Product Officer, achieving significant metrics such as a 30% reduction in Days Sales Outstanding and a doubling of online payments through the development of payment automation software recognized as AccountingToday's Top Product of the Year for two consecutive years. Prior experience includes founding CareerLark to enhance employee performance and engagement, serving on the advisory board for Global Glimpse, holding a senior role at Booyah in product management for a mobile gaming startup, and contributing to product management at Siri, Inc., prior to its acquisition by Apple. Choi’s career began at Google, where operations and strategic partnership decisions were supported for AdWords and AdSense. Educational credentials include a BA and MS in Economics and Management Science & Engineering from Stanford University and an MBA in General Management from Harvard Business School.