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Pasi Riikonen is an experienced professional currently serving as a Concept Manager at Lappset Group Oy since November 2021. Previously, Pasi held the position of Intrapreneur at Lappset Liikuntapaikat Oy from January 2018 to November 2021 and was an Entrepreneur at Aaba Group Oy from January 2004 to November 2017. Earlier roles include Project Manager at Fennia, Consultant at Career Shortcut, and IT Advisor for the Nordic 2008 bid for the UEFA Euro 2008 Championships. Additional experience includes Project Manager at the Football Association of Finland and TietoEnator, as well as President of AIESEC in Finland. Pasi holds a BA equivalent degree in Political Science/Political Economics from the University of Helsinki.