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Simon Vrbnjak has extensive experience in the industrial communications and robotics sector, currently serving as a Business Steering Manager at Lapp Group since October 2013 and also as a Project Manager at LAPP SLOVENIJA since October 2022. Vrbnjak holds various positions, including member of the Global Product Council and Sales Effectiveness Manager for Slovenia, where responsibilities include driving sales effectiveness, aligning with global timelines, and providing local improvements for sales processes. Prior roles include Head of IT and Head of Marketing at LAPP Slovenia, as well as experience as Manager of Electro-Mechanical Coordination at DARS d.d. Vrbnjak holds a degree in Electrical Engineering, Automatics from Univerza v Mariboru and a qualification as a Computer Technician in Software Development.