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Celine Tan is an accomplished marketing professional with extensive experience in branding, customer acquisition, and marketing operations across several major companies. Currently serving as the Marketing Manager for Lapp Group since March 2017, Celine oversees the marketing operation process and implements customer-centric frameworks while enhancing brand awareness through effective public relations. Prior experience includes a role as Marketing Operations Manager at Cisco Systems, where Celine managed marketing programs aimed at achieving business targets, and as Regional SME Channel Marketing Executive at SAP, focusing on revenue-generating marketing plans for the APJ region. Earlier career experience includes managing CRM programs at StarHub, supporting customer retention and cross-selling initiatives. Celine holds a Bachelor of Commerce degree from Curtin University of Technology.