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Aino Ikonen has extensive experience in the hospitality and marketing sectors, currently serving as Marketing Team Lead at Lapland Hotels since May 2019, previously holding roles such as Marketing Project Manager and Marketing Manager for Urban Hotels & Restaurants. Prior experience includes a position as Marketing Manager at Scandic Hotels from September 2018 to May 2019 and various marketing roles at Restel Oy between August 2012 and August 2018. Early career roles included positions at Hotel Fabian as a Receptionist/Duty Manager and multiple positions at Klaus K Hotel, including Front Office Trainee and Receptionist. Aino's educational background includes an MSc in Tourism Marketing from the University of Surrey and a BA (Hons) in Hospitality and Tourism Management from IHTTI School of Hotel Management.