Alà A. González Ventura serves as the Director de Marketing y Nuevos Negocios at Lapisa S.A. de C.V. since October 2019, following a role as Marketing Manager at Boehringer Ingelheim focused on Animal Health from March 2018 to October 2019. Previous experience includes positions at Alltech, Groupe Lactalis, and Telefónica, contributing expertise in marketing management, project development, security analysis, and consultancy. Alà is a founding member and served as Secretary General of INUSEV Asociación Civil and has a strong background in logistics, translation, and executive public relations. Academically, Alà holds an Executive MBA from IPADE Business School, a diploma in Agribusiness from Tecnológico de Monterrey, and dual master's degrees in Intelligence Analysis from Universidad Carlos III de Madrid and Universidad Rey Juan Carlos. Alà completed a bachelor's degree in International Studies from Universidad 'Santa MarÃa'.
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