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Joost den Baas is an experienced business leader currently serving as Business Unit Manager at Lantor BV since December 2010, overseeing a team of Sales Managers across Eastern Europe, CIS, Turkey, the Middle East, the ASEAN Region, and the Far East. Prior to Lantor BV, Joost den Baas held the position of Area Sales Manager for the Middle East Region at Mitsubishi Caterpillar Forklift Europe bv from January 1995 to April 2010, where responsibilities included sales management and liaising between factories and dealers. Joost's career also includes roles as Product Manager at Yamaha Motor Europe NV and Canon Business Machines Benelux, focusing on marketing strategy and product development. Joost den Baas holds a degree in Economics and Law from HEAO Amsterdam and has completed high school education in both the USA and the Netherlands.