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Pascal van Dooren is an experienced digital and e-commerce professional with a strong background in managing digital strategies and projects across various industries. Currently serving as the Manager of Digital/E-Commerce at Lantmännen Unibake since June 2021, Pascal leads the Digital/E-Commerce Team for multiple countries, focusing on digital strategy and online services. Prior roles include senior project management positions at Springbok Agency, where Pascal worked with major clients like Jumbo Supermarkten and HEMA, and at Indicia Interactiv, specializing in digital project management and innovation. Earlier in the career, Pascal held various positions at Ericsson, including Solution Architect and Product Lifecycle Manager, and gained foundational experience in ICT consulting and datacom at Lacis and Siemens. Educated at HU University of Applied Sciences Utrecht, Pascal brings a comprehensive understanding of digital transformation and e-commerce solutions.