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Cassandra Lloyd began their career at Apple in 1997 as an Account Executive in the K-12 Education Market. Cassandra then moved to Sales and Channel Manager in the K-12 Education Market in 1998 and Sales and Channels Manager in the Higher Education Market in 2005. In 2009, they took a sabbatical before joining SAP as ANZ Channels Manager for Business Objects in 2005. Cassandra then joined Redgate Software as Regional Partnerships Manager in 2016 and Global Head of Partnerships and Alliances in 2020. Most recently, they are the Director of Technology Alliances at Lansweeper, responsible for building and accelerating the growth of the company's Technology Alliance Partnerships.

Cassandra Lloyd holds a Bachelor's Degree in Bachelor of Arts from Western Sydney University. Cassandra has also obtained three certifications from LinkedIn: Strategic Partnerships in January 2023, The Six Morning Habits of High Performers in January 2023, and Strategic Partnerships: Ecosystems and Platforms in November 2022.