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Lauren Kirchberger is a seasoned marketing professional with extensive experience in growth marketing, digital initiatives, and customer engagement. Currently serving as the Director of Growth Marketing at Lansing Building Products since May 2020, Lauren leads the growth marketing strategy, focusing on digital marketing initiatives and omnichannel campaigns to enhance customer retention and drive new business. Previously, Lauren held various roles at Lansing, including Digital Marketing Manager and Marketing Operations Manager, where responsibilities included designing marketing strategies and automations. Additionally, Lauren contributed to Harvey Building Products as Marketing Communications Manager from July 2017 to May 2020, and held various marketing positions at IDG from 2011 to 2017, enhancing brand visibility and content marketing efforts. Lauren holds a Bachelor of Arts in Communication from UMASS Amherst, attained in 2011.