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Iris Shiyu W. is a seasoned digital marketing professional with extensive experience in luxury fashion and beauty retail, currently serving as Digital Manager at Lane Crawford since April 2023, overseeing digital platforms in Hong Kong and Mainland China. Prior to this role, Iris worked as Global Digital & CRM Manager at DFS Group Limited, where responsibilities included managing global marketing campaigns in the beauty sector. Iris also held the position of Regional Associate Consumer Marketing Manager for Jo Malone London at The Estée Lauder Companies Inc., and previously gained valuable experience as Senior Account Executive at Young & Rubicam. Education credentials include a Master of Social Science in Media Management from Hong Kong Baptist University and a Bachelor of Arts in Communication from Central China Normal University.