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Carl R. is a seasoned professional with extensive experience in brand development and creative direction. As Co-Founder and Brand/Creative Director at WheyBetter® since 2018, Carl R. has played a pivotal role in establishing a health-conscious confectionery brand. Simultaneously, Carl R. has been the owner and Co-Founder of North Yorkshire Creative Media since 2002, honing skills in web and graphic design, brand development, commercial photography, and video production. Carl R. also has a significant tenure at Yell, where contributions ranged from elite web design to strategic graphic design for high-value accounts, alongside training staff and facilitating a major data migration project in Madrid. Educational background includes study at Teesside University.