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Alexandra Petit has a diverse background in research, consumer insights, and market analysis within the retail industry. Alexandra currently works as a Research and Insights Director at Land Securities, where they provide strategic industry insights and drives the performance of retail elements within the company's property portfolio. Alexandra anticipates changes in consumer habits and leads a team in delivering insightful analysis to support strategic and operational decisions. Prior to this, Alexandra worked at Movvo as a Customer Experience Officer, where they utilized cutting-edge technology to provide real-time count and location data for businesses. Alexandra has also held positions at British Land and Hammerson, where they served as a Marketing Data and Market Research Director and Head of Consumer Insight, respectively. Additionally, they have experience as a Retail Analyst and Consultant at various companies, including ICSC, Celerant Consulting, and Management Horizons Europe.

Alexandra Petit completed their BA in European Management with a focus on International Business at CESEM Marseille from 1994 to 1999. Alexandra later pursued a Master of Marketing Strategy with a specialization in Corporate Strategy at Middlesex University, which they completed from 1996 to 2001.