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Fernanda Herz is an experienced sales and partnerships manager currently employed at Lance! since May 2022, where responsibilities include managing strategic partnerships and special projects. Prior to this role, Fernanda held positions at VTEX in sponsorship strategy for branded events and at Rock in Rio, where responsibilities ranged from partnerships coordination to account management for sponsorship, media partnerships, and event operations across multiple editions of the festival. Earlier experience includes roles at aktuellmix handling hospitality accounts for the Rio 2016 Olympic Games and managing Coca Cola's brand activations for the 2014 FIFA World Cup Brazil. Fernanda's educational background includes a Master's in Entertainment Management from ESPM and a Bachelor's in Psychology from Pontifícia Universidade Católica do Rio de Janeiro, complemented by a digital marketing certification from Udacity.